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skip to Other IssuesHIGHLIGHTED AGOA SUCCESS STORIES

Dynamic Commodities and AGOA

American distributors in Florida and Wisconsin have imported frozen fruit sorbet under AGOA from Dynamic Commodities of Port Elizabeth, South Africa. Dynamic Commodities sources pineapples, apples, oranges, lemons, and coconuts from South Africa. Its employees remove the fruit pulp from the shells by hand, and fill each fruit shell with sorbet processed in its ice cream plant. With technical and marketing assistance from the USAID-funded South Africa International Business Linkages (SAIBL) program, the company secured a major contract with 7-Eleven in 2003. Since then, Costco and Wal-Mart have begun stocking its sorbet in stores around the United States. Dynamic Commodities employs approximately 200 workers, primarily from historically disadvantaged backgrounds in South Africa's Eastern Cape (one of the country's poorest provinces). Its sorbet was one of the first processed food products that the United States imported under AGOA, which eliminated a roughly 17 percent tariff. According to trade statistics, U.S. imports of "edible ice, non-ice cream" products from South Africa increased from approximately $800,000 in 2003 to $1.8 million in 2004.Because of AGOA, a small African business now has greater earning potential through its access to the U.S. market.

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Ethiopian Company Clinches Deal to Supply Bird Seed

The Ethiopian company, Prospre International has signed a deal totaling $70,110 to supply six containers of Niger seed to a U.S. birdseed importer, Bridgeway Trading. AGOA Advisor, Mr. Finn Holm-Olsen, introduced Prospre International to Bridgeway Trading.

Mr. Holm-Olsen has also introduced Prospre International to other leading U.S. food import firms to assist Prospre establish more business linkages with U.S. firms. According to Mr. Yemane Mekonnen of Prospre International, the business linkages have helped the firm in diversifying its contacts and also expanded their export capacity to the U.S. market.

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Kenyan Company Secures JC Penney and Wal-Mart Orders

The East and Central Africa Trade Hub, funded by USAID, sponsored Chandu EPZ Ltd, a Kenyan textile firm to attend a trade show in the United States. As a result of attending the trade show, Chandu EPZ was able to secure orders to finish stitching and export under AGOA 1.1 million dollars worth of knit pants for JC Penney. JC Penney visited the Chandu EPZ facility in Nairobi and was quite pleased with the ability of the firm to meet orders to specification. Chandu EPZ was also able to complete overflow work comprising 60,000 knit pants for Wal-Mart. Without AGOA, the company would not have been competitive enough in the world market to secure the JCPenney contracts.

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Reaping the Benefits of AGOA - Caratex

Sub-Saharan apparel producers such as Caratex Botswana are enjoying the full benefit of the AGOA trade preference program. Even when it started in 1999, Caratex had big ambitions, and when AGOA went into effect, it presented an opportunity for Caratex to expand its export of knit-to-shape jerseys and sweaters to the United States and the European Union. USAID-funded Southern Africa Global Competitiveness Hub experts have guided Caratex through the AGOA certification process.

Caratex reported earnings of more than 6 million dollars in 2003 and anticipates they could reach at least 10 to 14 million dollars. As a consequence, Caratex has grown from employing 500 to around 1,300 people. With the launch of new business attire and jeans lines, Caratex anticipates that it will employ as many as 2,600 people.

Because of AGOA, a budding African company has significantly expanded its market and has moved on to global commerce stage.

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Trans Kalahari Corridor Paves the Way for Increased Trade

The Trans Kalahari Corridor (TKC) is a trade route made up of the national highways that connect the Walvis Bay port in Namibia with Botswana and the Gauteng province of South Africa. Although the TKC represents the shortest possible route for trade through the three countries, it has been historically underutilized. Regional importers and exporters have not taken advantage of the TKC to avoid the congestion and delayed shipping times that often occur at other ports.

The Southern Africa Global Competitiveness Hub, a USAID-funded project, has facilitated the formation of a TKC Management Committee and the signing of a Memorandum of Understanding by Namibia, Botswana, and South Africa on the development and management of the TKC. The Committee, with technical assistance from the Southern Africa Global Competitiveness Hub, has simplified and harmonized Customs procedures and documentation, extended opening hours at border posts, and worked with the private sector to invest in improvements to facilities and services along the TKC, e.g., gas stations, overnight accommodations, cell phone coverage, etc. These improvements have attracted increased usage of TKC. The commercial vehicles utilization of TKC increased from 15% of design capacity in 1999 to 60% in 2003.

Photo Credit: TKC/Walvis Bay Corridor newsletter

Signing of the TKC-MOU by Transport Ministers Omar, Seretse and Amweelo of three TKC countries (seated). Observed by U.S. Ambassadors McGuire of Namibia and Huggins on Botswana (with red ties).

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Kipepeo Breaks into AGOA Market!

As a direct result of its attendance at the May 2004 Sources Trade Show in New York, Kipepeo 2000, a Tanzanian company and East and Central Africa (ECA) Hub client, concluded a deal worth $19,950. The Hunger Site, a U.S. importer, ordered a 20-foot container of woodcarvings, which is a first-of-its-kind order for the company. A recipient of ECA Hub technical assistance and sponsorship to attend the Sources Trade Show, Kipepeo 2000 was able to successfully break into the U.S. market for the very first time. Since its success at the show, Kipepeo has hired seven new employees, nearly doubling its work force.

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Small Packages Will Mean Big Profits for Senegalese Seafood Company

After 30 years in the seafood business, Faycal Sharara knows an opportunity when he sees one - and a big one is now beckoning from the United States. The owner of Senegal's Pecheries Frigorifiques started packaging tuna in vacuum-sealed pouches, which are lighter and more hygienic than cans, in 2002 for European supermarkets. Vacuum-sealed pouched tuna also happens to be one of more than 6,400 items eligible for duty-free export to the United States under the African Growth and Opportunity Act (AGOA). Sharara's daughter, Sonia, took several samples of the company's pouched tuna to the International Boston Seafood Show in March. Now negotiations are underway for a minimum 200,000-pouch order to the United States via a broker she met at the show. "AGOA gives us the duty-free status," Sonia Sharara said. "Senegal and Pecheries Frigorifiques can benefit from that big competitive advantage."

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Ghanaian Garment Maker Racks Up Wal-Mart Sales

Berty Fong of Ghana's Belin Textiles Inc. had already delivered a trial order of camouflage t-shirts worth more than $100,000 to American retail giant Wal-Mart this January. But a meeting at Belin's booth at the ASAP Global Sourcing Show in Las Vegas in February clinched the deal: Since then, Wal-Mart has placed another three orders totaling $246,000.

There's just no substitute for face-to-face contact, Fong said. "We were able to explain more clearly our operations in Africa and the advantages afforded by AGOA, which built confidence," he said. Now Wal-Mart is planning to visit Belin in Ghana to discuss further orders and expand their presence in the African market.

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Cameroonian Swimwear Maker Rides the Wave into U.S. Market

Caroline Kendem-Sack's factory in Douala, Cameroon, previously churned out swimsuits and lingerie to export to France. Now she's preparing to jump into much larger waters - the American market - and is expanding her company, Brodwell. Thanks to contacts made during the ASAP Global Sourcing Show in Las Vegas, Kendem-Sack is finalizing a deal to make 80,000 medical scrubs per month for an American company. The yearlong contract is worth $3 million.

Despite Brodwell's small size, Kendem-Sack has attracted both Cameroonian and US U.S. investors to help her expand. Her factory will quadruple in size to 8,000 square meters (26,000 square feet) and will house more than 200 workers when it opens at the end of the summer. She'll also have a new brand - Ken Atlantic - to produce scrubs and polo shirts while Brodwell continues the swimsuit and lingerie line. All of her exported clothing will enjoy the duty-free status provided under AGOA.

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Six West African Countries Make Contacts, Sales in New York

West African handicraft exporters representing 17 companies and cooperatives from six countries made a successful second annual appearance at the Sources Trade Show in New York City on May 15-18.

Contemporary furniture from Senegal's Eberis generated interest from showrooms in New York and San Francisco. Two interested buyers placed $20,000 in initial orders from companies in Burkina Faso, Mali, Niger, Cameroon and Ghana, while other buyers requested custom samples of beaded belts, leather purses, traditional stools, hardwood end tables and other items. Leather handbags, wallets and shoes enjoy duty-free status under AGOA when exported to the United States. Because of that, one buyer at Sources wants to move his leather-goods business from Italy to Niger.

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AGOA Spurs Innovative Tube Sock Manufacturing Project in North Carolina and Ghana

With assistance from the USAID-funded West Africa International Business Linkages (WAIBL) program, Southeastern Yarn Sales of Charlotte, NC, and Overseas Knitwear Fabric Ltd. of Accra, Ghana, have initiated one of AGOA's most innovative joint ventures. Southeastern Yarn manufactures unfinished sock tubes in North Carolina from fabric produced in the United States. It then ships the sock tubes and packaging materials (price tags, bags, etc.) to Accra. Overseas Knitwear then stitches, bleaches, pairs and packages the socks, and re-exports them to the United States under AGOA. The company ships approximately 40,000 dozen athletic socks to the United States each week. Because of this relationship, Overseas Knitwear has expanded its factory and added 300 new jobs. In August 2001, the Export-Import Bank approved a medium-term guarantee of nearly $500,000 for the sale of new and used manufacturing equipment to the plant.

During the last year, Southeastern Yarn has worked with Senegalese and Malaysian partners to open an apparel factory in Dakar, Senegal. Currently, the factory is producing apparel for domestic use, but hopes to soon begin exporting apparel to the United States. In 2005, the Export-Import Bank secured an approximately $3-million loan for the factory to import equipment from the United States.



 




 

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